![]() ![]() ![]() These were sometimes accompanied by static background imagery and illustrations. The opening credits or titles of a movie, traditionally looked and acted very differently before Saul Bass introduced his style. Initially, they mainly consisted of simple black and white chalk boards listing the cast and crew. The early years of the movie title sequence His graphic design style was heavily influenced by Swiss Typography along with De Stijl, (and particularly the work of Piet Mondrian), Russian Constructivism ( specifically Kandinsky) and the Bauhaus movement, all of which were based on a design ethic of bold colours, simple geometric shapes and form, silhouettes and efficiency. Saul Bass was an American graphic designer and movie producer/director, born in New York in 1920. I’ll outline how and why his design style inspired not only me but an entire generation of graphic designers and filmmakers. Saul Bass. In this post I’d like to take a look at the hugely important role Saul Bass played in the development of the movie title sequence as an art form, and how he used this presentation method to wrap the audience’s mind around a film before it even began. ![]() There are lots of lessons we can learn from great movie title sequences in creating great presentation openings, and there’s no better master of the art than Mr. Just like movies, presentations have to have powerful openings too – in fact we think this is so important, we regularly give a masterclass on how to do it well. Clever use of typography, photography, sound, collage and countless other methods have been used in the past to open up a film. Title credits serve to set up the audience for what is about to come in the film, and sometimes even reflect the plot of the story. One of my favourite forms of ‘presentation’ is movies specifically the title credits of a movie. The right visuals actually add to what you’re trying to say and help the viewer enjoy, and understand the narrative rather than merely sit through it. One way we can achieve this is with interesting graphics and visuals. As a presentation designer, I am constantly on the lookout for inspiration and new ways of thinking visually. A good presentation should certainly be many things, chief among them: eye-catching, and compelling. ![]()
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