![]() Her photos are reblogged thousands of times and she has hundreds of thousands of followers. Say what? A “Tumblr girl” is a young woman who gets quasi-famous on Tumblr for her style (and God-given looks). And for many teenagers, the heights of real-person fashion success are reached with Tumblr – you might not become a full-time model through this method, but you can gain a kind of quickie fame by becoming a “Tumblr girl.” Self-promotion is now just as valid as old-school promotion. ![]() Just look at Kim Kardashian’s Instagram account. While paparazzi remain capable of propelling celebrity, anyone who wants to gain fame also masters the art of the selfie. Waiting for someone else to take your picture isn’t necessary now. People once excluded from mainstream fashion are using the Internet to blog their way inside, like Leandra Medine of the website The Man Repeller, whose once-hobbyist blog is now an influential fashion staple, replete with sponsorships and brand affiliations. Even formerly crusty, freewheeling events like Bonnaroo and other music festivals have morphed into opportunities for young people to be photographed and included in slideshows in New York Magazine. So they are taking it personal … this is a hoax for her, but all the families that we are dealing with, this is their reality.Fashion stars used to be full-fledged celebrities – your Marilyn Monroes and Jackie Kennedys – but now street fashion blogs like the Sartorialist and Bill Cunningham’s New York Times street fashion photography have mainstreamed the idea that everyone and anyone can be a fashion icon. “They are still hurting, still searching, asking for support and community engagement for their missing loved ones. “These families are already fighting an uphill battle,” Wilson said. That reality is fueling the concern that Russell’s hoax could mean that law enforcement may treat future missing-persons reports involving Black women with skepticism. Wilson said there was no unified national policy on how law enforcement should handle these cases, leaving it up to individual police departments to determine how much they invest in investigations. ![]() Now, disheartened by how Russell’s case broke down, missing-persons advocates and experts worry that the woman’s fabrication could undermine the pursuit of the thousands of legitimate cases involving Black women and girls. Wilson told me that the media’s expansive coverage of Russell’s case made the families of missing Black women “hopeful … because they’re seeing someone that looks like their missing loved one”. And finally, on Monday, her attorney gave a full statement: Russell had lied and no kidnapping had taken place. The police eventually released evidence that cast doubt on the kidnapping story Russell told police when she eventually resurfaced. And the local Hoover police dedicated substantial time and resources to finding her. Her family appeared on the Today Show, saying that their daughter had been abducted and that the perpetrator remained at large. A deluge of national and international news coverage focused on the woman’s disappearance. ![]() ![]() These cases almost never reach anything even vaguely resembling media virality.īut Russell’s case proved different. By the end of 2022, of the more than half million people reported missing, roughly 98,000 were Black women and girls. In 2022, Black women accounted for 18% of all missing people, even as they account for just 7% of the US population, according to the National Crime Information Center and US Census Bureau. ![]()
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